August 22, 2016


“Think as Consumer” is a Strategic Business & Marketing firm. We help grow our clients’ Businesses & Brands by conceptualizing innovative strategies & also executing them. We specialize in nurturing & growing our client’s existing businesses & also develop new concepts and come out with “blue ocean” opportunities and solutions.

Delivering value to clients globally “Think as Consumer” has a committed team of senior professionals with proven track record in complementary areas of Business Growth, Marketing Strategy, Consumer Insighting, Brand Strategy, Brand Management, Advertising and Integrated communications, Sales & Distribution Planning, BTB business Programs, across both emerging and developed markets.


“We consider ‘Think As Consumer’ as an invaluable partner in setting up & building the Indirect Channel Business Unit at Housing. Led by Peshwa as a strategic business leader and ably supported by Debashis, ‘Think As Consumer’ was able to set up a strong foundation to the business by helping devise a strategic roadmap, creating innovative & ROI-focused marketing campaigns and managing the last mile through cutting-edge execution on the field.” “

Rajan Pundhir, Head – Franchisee Business at HOUSING

“I’ve worked with many Marketing Partners & Consultants over the years, and I would rank “Think as Consumer” team as being extremely insightful, and client focused teams. Peshwa and team effectively challenged our thinking, helped us better analyze our marketing & business and ensured that the team keeps the consumer top of mind while defining the brand positioning / Brand key / Brand Proposition. More so, with the deep Industry experience of Peshwa, he is able to appreciate the Client perspective, thus build outcome focus for all marketing plans, and the complete ROMI / P&L Orientation, even when the perspective may be “frugality”.”

Joydeep Sarkar, COO, Hicare Services Pvt. Ltd

“Peshwa and myself were colleagues in my last assignment and it was a pleasure to know the warm & kind yet a solid manager delivering his asks all the time. He has a good mix of business strategy & excellence, gained tremendous cross category learning’s, successfully established formats & is an excellent people manager, trainer and team builder.”

Devendra Chawla, CEO at Food Bazaar – Future Group

“Peshwa is an outstanding marketing professional who understands consumer needs and marries these with business objectives. He has varied experience across FMCG, retail, telecom and his wide ranging personal interests make him such a terrific marketer. Above all Peshwa is a wonderful person: mature, reliable and committed; A great asset to any organization.”

Lloyd Mathias, Business Leader in Telecommunications & Consumer Goods

“​We like Peshwa as a mentor, who not only helped us execute marketing projects with a hands-on approach, but also always ensured ​​that the concepts were explained and enunciated clearly for our professional learning.”

Priya Unnikrishnan, Head – Customer Experience, Hicare Services Pvt Ltd

“What impressed me most about Rajib during my interactions at Genpact was his keen interest in the larger picture. He never restricted his thought process to just his current role but always thought of what would be in the greater interest of the organization. He is a brilliant thinker and a great team person.”

Indranil Choudhury, Chief Executive Officer, Lexplosion Solutions Private Limited

“Ashutosh is a thorough professional who knows his work. He has developed his core competency around B2B Marketing as is able to bring value to the Marketing plans as well as budgets. He conceives and executes programs with a high degree of understanding and an eye for detail. It’s been a pleasure to work with Ashutosh and I wish him the best in his future endeavors.”

Harpreet Singh Syali, Head Enterprise Business, MTS India

“We had engaged ” Think As consumer ” for a Consultancy project, and I am putting on record that the output which has been given in last few months have been insightful , fairly out of the box yet extremely focussed. In fact Think As consumer , led by Peshwa , ensures that suggestions and insights are both consumer focussed and client focussed which would grow the business in the short and long term, and also all such recommendations which are executable .”

Raja Chakraborty, Head of Marketing – J K Helen Curtis Ltd